Breast cancer awareness campaign to begin on Oct 8

The 9th edition of pink ribbon walk will be held in Hyderabad on October 8 at the KBR Park.

The walk will be launched by Tollywood actor Tamannah Bhatia. Among other events planned by Ushalakshmi Breast Cancer Foundation includes free breast cancer screening and `paint the city pink' campaign on October 7.

“In an effort to demonstrate the power of pink, the colour that represents breast cancer awareness, Charminar, Buddha Statue, Ravindra Bharati, Legislative Assembly , Prasads Imax, GMR Airport, Synchrony Financial Ltd, KIMS Hospital and other prominent buildings in the city will be illuminated in pink for a record 7th consecutive year to mark the beginning of



International Breast Cancer Awareness month.

“Hyderabad is the only city in South Asia to have so many prominent buildings illuminated in pink year after year,“ said Dr P Raghu Ram, director Ushalakshmi Breast Cancer Foundation, Hyderabad and director KIMSUshalakshmi Centre for Breast Diseases.Over the last 10 years of the pink ribbon campaign, the issue of breast cancer has become a much discussed topic and is no longer a `closeted issue' in this region. 

“The aims is to create awareness about importance of early detection of breast cancer, salute survivors and their families in their fight against cancer ,“added the doctor.