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New Delhi : Sony Music Pop, the pop division under global music giant Sony Music revealed the male lead in multi-talented composer Arko's pop song - AAINDA, and it is none other than the versatile actor-producer Riteish Deshmukh.


 The song which is an ode to idealistic love, presents a crackling chemistry between Madalina and Riteish and the video is touted to be the most romantic video that promises to make you want to hug your loved one.

Says Riteish Deshmukh on his pop debut, "This is my first pop music video. The audio is beautiful, the video is beautiful and I can't wait for you guys to see it."

Adding on Rohan Jha, Lead Pop, Sony Music India says, "Arko had already given us a great song. With Riteish and Madalina featuring in the video and Prawaal Raman directing it, the song now has a video it truly deserves. We are sure this song is on its way to become the love ballad of the year."

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