Newspapers are many. But how many of them really satiate the information
needs of the readers? A very few. This is more so in the case of Urdu
These newspapers either have their own agenda or go in
for cascading advertisement revenue. Ultimately the reader feels that he
has not been served the news he wants to read.
It is here that ETEMAAD is going to make a difference. We, at ETEMAAD,
will provide you news that will help you know whatever that is
happening around you; in your city, state, nation and the world. And all
this will be presented in a manner that is easy to read and pleasing to
the eye. It will give place to news and views that will help you form a
right perspective about the happenings.
ETEMAAD is being
launched by a Hyderabad-based family well-known for its constructive
activities as empowerment, education and banking. It is staffed by
experienced journalists from the print medium. With state-of-the-art
printing technology and more color pages; eight in all; ETEMAAD
will be as attractive as any other mainstream newspaper. Our endeavor
will be to make the Urdu reader as information-conscious as a reader of
any national daily. So, here is the inaugural issue of ETEMAAD Happy reading, every day.